6 Tips on How to Hack the LinkedIn Algorithm 

More and more people (including your competitors) understand that success on LinkedIn leads to great career and business opportunities. That’s why we reached out to our colleague from TITANS, Sylvia Ličková, who became the fifth most influential recruiter on LinkedIn last year. She told us what posts work on professional networks and what to avoid. 

It filled a gap in the market and has no competition to worry about in the long term. LinkedIn, a professional platform focused on career development, was the third most important social network for marketing in 2024. It even surpassed YouTube, TikTok, and X (formerly Twitter) in the ranking. It currently boasts nearly 800 million users, with more than 45 million of them regularly visiting the LinkedIn Jobs section.

Although nearly half of the people on LinkedIn are between the ages of 25 and 34, the platform offers great opportunities for everyone. If you want to get the most out of it, the first step is a thorough creation or “facelift” of your profile.

Next, we recommend doing everything you can to show the HR departments of your potential future employers that you are actively expanding your professional network and skills. You can achieve this by publishing your own content, sharing valuable posts, and engaging in discussions through comments.

According to Steven Waudby of Delta Hire, when a company is choosing between equally qualified candidates, it may give preference to the candidate who is actively engaged on LinkedIn. Conversely, a lack of activity may give the impression that you have not had much success in your work or projects, or that you are not interested in professional development.

At TITANS, we have summarised six recommendations for success on LinkedIn:

1. Post valuable content on LinkedIn

“Talk about what you do, what you are experimenting with, what you have discovered, or how you have been socially involved,” advises Sylvia Ličková, Senior Recruitment Consultant at TITANS. According to Sylvia, it is crucial to bring added value to your readers.

Jasmin Alić, who has been repeatedly voted the world’s best LinkedIn creator and has worked as a copywriter for Fortune 500 companies, recommends choosing three topics related to your expertise and one that is close to your heart.

In the first three lines, it is helpful to outline the idea of the entire post, but never start your text with the words “Stop…”, “Don’t…” or “Quit…”. If you enumerate individual steps, present them in the form of a list to support SEO. A text that is concise, discusses only one topic, and ends with a question or information following a P.S. works well.

People are also interested in expert recommendations and solutions to common problems in your industry. “Focus on a personal perspective and add unique insights,” says Sylvia Ličková, who ranked among the top five most influential recruiters on Slovak LinkedIn in 2024. According to Data on Steroids and Recru, which prepared the analysis, she also had the second-highest number of followers.

We have another tip for you: over time, you can add your content to the “Featured” section of your profile, which is designed to showcase your achievements, specific aspects of your skills and expertise.

2. Beware of faux pas

If you notice that your posts motivate users to share or interact, you are doing well. You can combine text, images, or videos. “According to available data analyses, photos that show us in an authentic personal or professional way work best,” says Sylvia Ličková.

The type of content you choose is up to you; you don’t have to force yourself into one that supposedly works better. The main goal on LinkedIn is to stay active and consistent. Also, remember that the topics you write about should be related to your business.

Are you working on a new offer or launching a product? Be careful to sell through your content, not directly in the texts you publish. Sylvia Ličková also recommends that you build a relationship with your readers rather than selling to them.

To avoid further faux pas, steer clear of conflict and tension—the LinkedIn community prefers polite communication.

3. Get involved in the discussion

Are you planning to reach out to potential clients in messages? It will be easier if you first “test the waters” in the comments. Start by liking and commenting on posts that appear in your feed. This will help you maintain visibility and encourage others to engage in discussion with you.

Moreover, if you support other users’ posts, they will eventually return the favour with their own responses. Interestingly, commenting makes you much more visible than your own posts. Besides, the higher your engagement, the more it will appear that you have great authority.

4. Only post high-quality comments

Shallow comments don’t work on LinkedIn. Therefore, try to respond in a way that makes it clear that you have actually read the post and that your words add value to everyone who finds the post, not just its author. You can ask a question to develop the discussion further or add bonus materials or behind-the-scenes content, as Jasmin Alić usually does under his posts.

He also follows one rule: after publishing a post, he stays online for another hour. Since he strives to make commenters feel seen and heard with his responses, his community is growing, and people are not afraid to share their opinions. The only downside is the amount of time and discipline this process requires.

5. Use polls on LinkedIn

This format gives your audience a chance to express their opinion. It is recommended that one of the options in the poll allows for an “other” answer, which readers can enter in the comments.

“About 5% of posts are polls,” says Sylvia Ličková. “They don’t increase your reach, but they do keep your network’s attention. I use them to introduce a topic I want to talk about later or as a research sample.”

6. The time and days are up to you

If you’re scared by the idea of how many hours it will take you to post every day, we have good news for you: it’s not mandatory for success on LinkedIn. Jasmin Alić has never done it, yet he still has around 1,500 comments under his posts and over 339,000 followers.

“I recommend posting content three to five times a week. The key is consistency,” he advises his followers as an official instructor for LinkedIn Learning.

He also dismisses the theory that certain days of the week or specific times are more suitable than others as a myth. Instead, create a plan that you can stick to and post at the same time every day to ensure consistent engagement.

Final tip: If you are trying to be active on LinkedIn and you are interested in IT sector trends, subscribe to our Keeping Up with TITANS newsletter and help us improve the business environment.